How to read the SCMP for free

The South China Morning Post (or SCMP) is Hong Kong's only "quality" English newspaper.  However the SCMP website is hidden behind a pay-wall, which requires you to either have a paper subscription to the newspaper or pay for online access.

The website isn't the best, but it is all English speakers have for "quality" news in Hong Kong.  I do use the term "quality" quite loosely here.

If you don't subscribe to the SCMP, you can access the website to see the headlines and if you click on a headline, you will get the headline, along with a few sentences of the article, and no more.

I've just noticed that if you Google search an SCMP article (i.e. cutting and pasting the article headline to google search and adding "SCMP" in the search as well) and then clicking on the search result, you will be able to read the full article.  Note, I've also tried with Bing, but am now having as much luck.

This is very similar to what other pay walled news sites do, however I don't think the SCMP mention this option anywhere on their website.